Sunday, September 20, 2020
Fort Not - The Club Is Open
We cover a lot of artists from many different countries and working in a number of styles. But you probably wouldn't be a regular reader is you aren't a fan of guitar pop in its many forms. And if you are a fan of guitar pop, we have good news for you: One of the better guitar pop albums to hit our ears this year is The Club Is Open by Gothenburg, Sweden's Fort Not. The album displays the band's range, featuring songs that could be considered indie pop, dream pop, country rock, and jangle pop, and their skill in crafting impossibly catchy melodies. We were convinced of the album's quality early in the album opener, "Spending Time", but then were blown away by the following "Amsterdam". This tune is so infectious that one of us woke up humming it Saturday morning. It gets stuck in the brain, but there will be no complaints.
The next two songs have a friendly, slacker pop/county vibe, and since we can't choose which is better, we won't even try. One of our album highlights, "Hanging On", again display's the band's power pop proficiency with a chorus that demands to be sung out loud, call-and-response style with your friends. And speaking of compelling singalongs, the following song has such a charming, loosely-knit bouncing rhythm that it is almost impossible to resist joining in. Just know that doing so results in singing a chorus that exclaims "some day you will find me dead". You are warned, so pick your audience with care.
"Swirling" introduces dream pop to the mix, and to great effect. The sweetly wistful "Mary Ann" brings a slower pace and offers a change to catch our breath. But the album is back with sturdy, energetic rhythms with two tracks that have previously been released as singles: "Jenny Brown" and "Love Me Do". The latter is particularly noteworthy, one of those timelessly addictive tunes for which the "replay" button is particularly suited (our feature for "Love Me Do" here). The album closes with the pure pop of "Truckload of Bubbles" and the dreamy "Boy". You won't skip any of them.
Fort Not are Fredrik Soderstrom, Robert Carlsson, and Emanuel Hallongreen. The Club Is Open is out now via Meritorio Records.
Bandcamp for album
Meritorio Records' shop