The opening track of It Seemed Like A Good Idea At The Time, "**** (Is A Dirty Word)", puts the agenda for the album out on the table. In it Simon Love delivers a wry pop song with hooks, melody, and a fair bit of blue language expressing dissatisfaction with the concept of love. The remaining eleven tracks vary between perfect pop tunes, such as the following "The New Adam & Eve", and less conventional songs such as "Motherfuckers" "My Dick". The latter may be related in certain respects to the old King Missile song about a detachable organ, but it is cleverer and plays a good bit better to the ear. Welshman Love, whose previous artistic incarnation was as the frontman of the Loves, has a masterful feel for '60s-'70s pop craftsmanship in the manner of Emit Rhodes, Harry Nilsson and Todd Rundgren, and he displays it well here. He also has a theme, and it is a somewhat jaded, even bitter, perspective on love and relationships. While all of us who have lived can relate to some unkind sentiments on love, do we want a whole album of it? My verdict is yes. The theme plays well because Love is witty, as well as a superb songwriter. I just can't ignore an album that sounds this good and in many places, is this much fun.
Another topic is why I playing an album of offbeat and tuneful songs with negative sentiments about love makes me feel so much better, but I'm not going to dwell on that now.
It Seemed Like A Good Idea At The Time is out now via Fortuna POP!
Fortuna POP! page for album
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