Tuesday, April 2, 2013

REVIEW: Generationals - Heza

Ted Joyner and Grant Widmer of Generationals have long displayed an indisputable genius for pop hooks.  But I think their new album, Heza, amplifies several positive hallmarks of this New Orleans' duo.  First, an understanding that sometimes restraint underscores the quality of the hooks.  Second, this album displays a defter touch for the texture of the music around the hooks.  Third, and this is the ultimate triumph of Heza, rather than trying to prove they could do something different, they chose to do what they always did well, even better.

Generationals owe allegiance to no single influence, but their ability to reflect rather than mimic allows for an album that is undeniably theirs, and entirely satisfying.  Test it out below with the stream of video of "Put A Light On" --

At the end of the year, I think that Heza will be on the short list of most notable electro-pop albums of the year.  If you are inclined to dive in a bit further, you can stream the album below --

Heza is out today, April 2, on Polyvinyl Records.

Twitter ( @generationals )

1 comment:

A.W. said...

This is excellent. Thanks for the find.

As a long-time "lurker", who gets the RSS feed, just wanted to say that the effort you guys put in doesn't go unnoticed. Keep up the good work.